Founding Social Media Brand Builder - Fitness and Performance

Job DescriptionJob Description

Founding Social Media Brand Builder (Personal Brand - Fitness & Performance)
Short-Term Launch Sprint with Long-Term Potential

Overview

We are seeking a highly skilled Social Media Brand Builder to develop and launch a premium personal brand on Instagram for a fitness professional with a growing client base and a highly differentiated training approach.

This is a focused 8-10 week sprint to establish a personal brand that is:

• Visually elevated and editorial in tone
• Grounded in performance, strength, and real outcomes
• Designed to engage an existing client base while attracting a broader audience

This personal brand will serve as the foundation for a future boutique fitness concept, but the immediate focus is building a credible, compelling, and highly disciplined individual presence.

The Opportunity

This role is ideal for someone who wants to:

• Build a personal brand from the ground up
• Create portfolio-level work with strong creative direction
• Work closely with a founder who has a clear voice but needs help translating it into content
• Potentially evolve into a long-term brand partner as the platform grows

Scope: 8-10 Week Personal Brand Launch Sprint

1. Brand Identity Development

• Translate the founder's philosophy into a clear and differentiated personal brand
• Define:
• • Voice and tone (intelligent, grounded, accessible-not gimmicky)
  • Visual identity (clean, minimal, polished)
  • Core content pillars (e.g., strength, conditioning, recovery, lifestyle integration)

2. Content Creation (Selective + High Quality)

• Produce 12-20 high-quality Instagram posts (Reels + static)
• Lead 2-3 content capture sessions (in-studio + lifestyle)
• Ensure content reflects:
• • Technical credibility
  • Strong presence
  • A consistent, elevated aesthetic

3. Client Engagement Layer

• Design content that:
• • Keeps current clients engaged outside of class
  • Reinforces connection and loyalty
  • Encourages light interaction and community

4. Content System & Structure

• Build a repeatable content framework, including:
• • Post formats
  • Filming guidelines
  • Simple content cadence
• Ensure the system is sustainable beyond the engagement

5. Founder Coaching

• Train the founder on:
• • On-camera confidence and delivery
  • How to create content independently
  • Maintaining consistency in tone and presence

Creative Direction (Non-Negotiable)

This is not:

• Trend-based, influencer fitness content
• Overly produced or overly casual content
• High-volume posting for visibility

This is:

• Controlled, intentional, and disciplined
• Visually clean and editorial
• Built around substance, not noise

Ideal Candidate

You:

• Have a strong aesthetic and editorial eye
• Have experience building personal brands (not just business accounts)
• Understand how to balance authority + relatability
• Can guide someone who is new to content creation
• Prefer precision over volume
• Experience in the luxury brand space

Experience in the luxury or premium brand space is a strong plus, particularly in translating high-end visual standards into digital content.

Compensation & Structure

• Right-sized budget for initial sprint
• Structured as a defined 8-10 week engagement

Long-Term Opportunity

This role is intentionally structured as a short-term engagement, with the potential to evolve into a long-term creative and brand role as the platform grows and expands into a future concept brand.

How to Apply

Please include:

• Portfolio or Instagram accounts you've built (especially personal brands)
• 2-3 examples of work that reflect a clean, premium aesthetic
• A brief outline of how you would approach building a personal brand from scratch
• Your proposed structure for this sprint

Company DescriptionThis is a paid, short-term contractor engagement structured as an 8-10 week sprint, intentionally designed as a high-impact, portfolio-building opportunity with significant creative ownership and visibility. The right partner will have the opportunity to shape a personal brand from inception, with strong potential for continued engagement as the platform and future concept evolve.Company DescriptionThis is a paid, short-term contractor engagement structured as an 8-10 week sprint, intentionally designed as a high-impact, portfolio-building opportunity with significant creative ownership and visibility. The right partner will have the opportunity to shape a personal brand from inception, with strong potential for continued engagement as the platform and future concept evolve.